Literal North
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Business Principles.

 Driven by curiosity and a desire to impact the business community, our core beliefs:

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  1. Curious Clients Embrace Truth
    Our clients are eager to discover why customers choose their products, how to stand out, and how to expand their market share.


  2. Superior Intelligence Equals Excellent Performance
    We engage with a network of customers, partners, influencers, and even competitors.


  3. Clear Goals, Powerful Outcomes
    Collaborating closely with clients, we set clear objectives, develop discussion guides, and choose the right targets for our outreach.

  4. Tenacity and Thoughtfulness
    Our approach is meticulous, involving structured phone calls, virtual discussions, and surveys, culminating in comprehensive, thematic reports that offer both qualitative and quantitative insights.

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Literal North Commitment

​We are committed to transforming your strategic outlook by leveraging intelligence from your industry experts, clients and channel partners with respect, empathy, and clarity. Whether our calls to your industry are warm, cold or anonymous, we are your brand ambassadors and treat each person with sincerity and grace.
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The Human Impact

Literal North connects with customers who are passionate about their work and their industry. Our conversations often progress from an empathetic call  toward a commercially viable discussion. 

​We work with leaders who are looking to build a lasting customer-centric corporate culture, preparing their company for a successful exit, acquiring a business with strong upward potential or looking to connect corporate values with those of their customers.  
  • HOME
  • Industries Served
  • Process Overview
  • Why us?
  • Schedule a Call
  • Principles