why perform

VOICE OF THE

MARKET

INTELLIGENCE
M&A: VALIDATE AN ACQUISITION TARGET
STRATEGY: RESEARCH A MARKET SEGMENT TO GAIN MARKET SHARE
GROWTH: BUILD A GO-TO-MARKET PLAN
R&D: TEST A NEW PRODUCT OR CONCEPT
MARKETING: GATHER MESSAGING, POSITIONING, PROMOTION LEVERS

    An Explainer for You

Value creation starts  

​with your clients,

your customers, and

your channel partners.
We have 20+ years experience working with owner-operators and family-owned businesses. Our team understands that an owner has fears around a third party speaking with their long-time customers while a prospective buyer wants to hear from the field before buying a company. 

Our team works with buyers and sellers to create a win-win outcome that includes a pragmatic customer-centric value creation plan for each client. We have a network of trusted partners who could help integrate and implement the details of that plan across all stages of the investment lifecycle.

YOUR VALUE CREATION PLAN MAY SUGGEST TACTICS AROUND:
  • Operational efficiencies
  • Product line & service extensions
  • Geographic attributes and potential for expansion
  • Sales and customer lifecycle support
  • Internal management values and aspirations
  • Strategic tuck-in acquisitions as a result of a competitive analysis
  • You will understand fully “the why” behind your customers’ needs and motivations
  • You will avoid missing out on revenue and margin improvement
  • You will learn what drives buying behaviors
  • You will more effectively communicate the value of your brand
  • You will gain wallet share by converting customer aspirations into profit
  • Your brand can be positioned as the go-to solution

Testimonials

LITERAL North revealed areas for improvement across marketing and operations that have positively affected the organization. Our VOC report sits on my desk as a quick reference guide to prep for customer outreach and planning--great tool. ~Sam A., The Andersons Rail Group
Literal North provided detailed customer feedback that played a crucial role in guiding an important decision. Our team felt well-informed and equipped to make significant changes to improve our product offering.  Ms. Lev Ross and her team exceeded expectations by not only providing sales leads but also presenting  opportunities to foster business growth. ~Market Insights Manager, CRC Industries
We thought your approach and work product were terrific--very impressive and substantive stuff for us to discuss internally. Our team thoroughly enjoyed working with you and your team.. ~Managing Director, PSP Partners