Prioritize your Customer.
We bring board level strategic thinking, an extensive network of select industry relationships and insights to help you to adapt quickly to your evolving market.
 Bridge the gap between management and your organization by revealing:
  •  new channel growth,
  •  improved customer relationships, and
  •  operational enhancements. 

Literal North’s strategy is two-fold:
  •  provide B2B customer-focused market insight
  •  support middle-market industrial companies with market research, valuation and advisory.
 Our Research Capabilities

TRANSPORTATION SECTOR ADVISORY

 Our Rail Supply Chain Research Capabilities
 We support our clients in making informed railcar asset and rail equipment supply chain decisions through
  • Lease portfolio risk assessment and cash flow analysis
  • Rail equipment supply chain segmentation studies across OEMs, lessor, shippers and suppliers
  • Rail asset lease rate benchmark analysis
  • Equipment audit, assessment and inspection

Industries We Serve

  • Aerospace, automotive, heavy machinery assets
  • ​Business services and SAAS platforms
  • Consumer Products
  • Grain market​
  • Material science

  • ​Rail equipment supply chain: manufacturing, leasing, repair, track and maintenance of way, and more
  • Recycling & scrap processing
  • Steel mills and fabrication

The Human Impact

LITERAL North connects with customers beyond surveys and market research via our progression from candid, intimate discussions toward an insightful and actionable road map. We work with companies to build a lasting VOC corporate culture and we help you tell a story.
  1. Senior leadership will experience key paths in the buying process and post-sales support and will find out what matters to the customer--big and small.
  2. Executives will gain insight into the human connection and learn ways to support its management team through  commercial support via better marketing and support tools.
  3. Managers will develop better communication with customers, vendors and internal cross-functional teams across areas that impact customer perceptions and ultimately profit.