Over a decade spent in boardrooms — evaluating more than 200 companies across investment banking, strategy, and corporate development — taught me that the cleanest pitch deck and the transparent picture of a business rarely match. The gap closed the moment customers, partners, and employees actually began communicating.
Literal North exists because of that gap. We bring the same boardroom-tested rigor to every engagement, paired with an unwavering curiosity about what your customers actually think — not what the data implies they think.
My goal has always been clear: to determine if actual industry dynamics support a company's financial targets, whether from a buy-side or sell-side perspective. My focus centers on evaluating the core economic, market, and customer demand drivers behind every transaction.
While financial and operational diligence are essential, I frequently found that a crucial piece was missing from the equation: unvarnished field data. The dynamic changed when clients began investing in comprehensive market studies—directly involving customers, channel partners, and industry experts.
This approach to commercial diligence does more than fill knowledge gaps; it revolutionizes financial forecasts by bridging the gap between boardroom assumptions and actual market realities.
20+ yrs in client management.
Educator and client outreach, fluent in Spanish.
Former actor, senior event planner, ensures client satisfaction.
AI + Generative AI + LLM/SLM Strategist.
20+ years qualitative and quantitative market research.
Finance major and finance club member at Iowa State. Football athlete.
Finance and accounting major at GW. AI expert.
A 15-minute call. No pitch deck. We'll ask about your toughest customer questions and show you what we'd do about them.
