Literal North was started in 2018 after twenty years of watching strategy decks collect dust because nobody had bothered to ask the customer first.
We are deliberately small. Every engagement is led by a senior leader. Every interview is conducted by an experienced senior associate, trained in our methodology and listening for areas to probe. We do not filter the truth.
Over a 30-year career spanning investment banking, corporate development and strategy, business valuation and buy-side advisory, I have analyzed more than 200 companies and owned a national consumer products distributorship. This journey has demanded an insatiable curiosity, rigorous research, and a hands-on understanding of customer behavior.
My goal has always been clear: to determine if actual industry dynamics support a company's financial targets, whether from a buy-side or sell-side perspective. My focus centers on evaluating the core economic, market, and customer demand drivers behind every transaction.
While financial and operational diligence are essential, I frequently found that a crucial piece was missing from the equation: unvarnished field data. The dynamic changed when clients began investing in comprehensive market studies—directly involving customers, channel partners, and industry experts.
This approach to commercial diligence does more than fill knowledge gaps; it revolutionizes financial forecasts by bridging the gap between boardroom assumptions and actual market realities.
20+ yrs in client management.
Educator and client outreach, fluent in Spanish.
Former actor, senior event planner, ensures client satisfaction.
AI + Generative AI + LLM/SLM Strategist.
A 15-minute call. No pitch deck. We'll ask about your toughest customer questions and show you what we'd do about them.
